🙏As always thanks for reading CleanWork Report #0006!
Let’s get right to it!
Super Targeted Niches
Super targeting a niche can make you an expert in cleaning a specific type of facility.
A lot of the contracts I come across want references from contracts of equal size or facility type.
So if you're able to show positive references from facilities of the same type your value and closing likelihood will go up.
Which in turn, can lead to dominating that niche and charging a premium.
Super Targeting a Niche Example:
You're looking for cleaning contracts.
You want to clean facilities that are 40,000 square feet or more.
You decide to do car dealerships.
There’s a huge pool of car dealerships in your service area. The bigger the pool the more competition.
Shrink the niche even more.
Luxury car dealerships.
That shirks the niche, but there’s still a good bit of competition.
Super luxury car dealerships.
That’s a whole different league. How many cleaning companies do you know of that clean a Lamborgini dealership?
📓Greatest Lessons From Successful Cleaning Companies VOL. 1 - Lesson 5
If you’ve seen the show The Profit, you may have heard of the first 3 Ps.
People. Process, Product.
People
You want to hire the best possible employees for the positions you have available.
And give them the opportunities to succeed and move up when possible.
Here’s a post on how to offset employee turn over and hire the best employees.
Process
Mastering your process will increase your team’s productivity and profits.
Product
When you do grade A work that usually gets you good reviews which gets you more opportunities.
Doing good work always pays in one way or another.
Presentation
This is one that I added.
I have gone to walkthroughs with other services and there is always at least a handful of competitors that don’t look too put together.
No concern with making a good first impression.
Cleaning services already get a bad rep, so why give people another reason to feel some type of way.
Make sure you and your team are presentable and in uniform at all times.
You can download the full Greatest Lessons From Successful Cleaning Companies VOL. 1 here.
📢 A Way To Promote Your Business
#006 on the Ways To Promote Your Cleaning Service List.
Add your business on Yellow Pages.
Sure most people don't use YP anymore but...
1. It's free.
2. Adding your information will provide you with a backlink which is good for SEO.
Getting a steady flow of new leads is all about compounding.
You can find a how-to guide on YP here
Check out the whole list of ways to promote your cleaning service here.
💬FAQs
Responses:
Thoughts:
I would say $598.77 per month.
$11.50/hr( 15% overhead included) x 3 hours = $34.50
$34.50 x 2/days = $69.00 per week
$69.00 X 4.33 = 298.77
$300.00 profit + 298.77 cost = $598.77
I would want $300 in profit manly because it is only 3 hours a visit and more then likely after hours.
With smaller facilities at only 2 days a week that really shrinks your pool of potential employees.
So this could be a potential headache. The $300 is what would make it worth it for me to do this contract.
Responses:
As you can see this question got a lot of responses and 98% of them said the same thing.
Here are a few.
Thoughts:
I agree with the masses.
Don’t do it.
The 9k could be saved and go towards floating your first contract.
You could work for another cleaning company, ask lots of questions in all the janitorial groups on Facebook, read books, or watch videos on Youtube for insight on running a cleaning business.
Action is one of the best teachers.
💎Gem
$1,000 per night restaurant cleaning
This week’s gem is a video from the Become An Entrepernuer Youtube channel.
He talks about his after-hours deep cleaning restaurant service.
Each restaurant he does is deep cleaned from top to bottom by him and his wife overnight and he charges about $1,000 for each job.
Not too shabby.
I came across this video a couple of months ago and every time I watch it, it makes me want to get into this.
Check it out I think it might pique your interest too.
🙌Upcoming Opportunities
With every new weekly CleanWork Report comes a new set of upcoming opportunities.
To make the actual CleanWork Report newsletter not so lengthy, the upcoming opportunities are in a separate post here
That’s it for this week’s CleanWork Report.
Thanks for reading.
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Best,
Jerome