🙏As always thanks for reading CleanWork Report!
Let’s get right to it!
This is obvious but it seems like a lot of newbies don’t get it.
To get the work you have to put in the work. Simple as that.
Once you consistently apply the effort to find business it will slowly start to flow in.
And that flow gets bigger and bigger as time goes on.
Here are some ways to get that flow going.👇
Make a website
Make an announcement on your personal social media that you have/started a cleaning service
Make a Google My Business
Add your business to your Chamber of commerce
Add your business to Manta
Add your business to Yellow pages website
Put a listing in the phone book
Make a Facebook business page
Sign up as a vendor to your state’s procurement
Put an ad in the newspaper
Make flyers/postcards and send them to businesses
Make a twitter for your business
Make an Instagram for your business
Cold call potential clients
Contact potential clients via LinkedIn
Do walk-ins on potential businesses
Gather reviews from happy clients and display them
Learn from your competitors
Reach out to unhappy customers of your competitors
Keep track of current, past and future cleaning contracts
Keep track of potential clients that say they aren't looking for a new service
Get on the list of bidders for construction companies
Add your business to yelp
Here’s the detailed version of 👉 20+ ways to increase your new business flow.
📓Greatest Lessons From Successful Cleaning Companies VOL. 1 - Lesson 12
High customer satisfaction can have huge benefits.
When your customers happy:
They will give leave good reviews.
Extend your contract without putting it up for bid again.
Allow you to do other services for them.
Pay more for services.
And the list goes on.
You can download the full Greatest Lessons From Successful Cleaning Companies VOL. 1 here.
📢 A Way To Promote Your Business
#013 on the Ways To Promote Your Cleaning Service List.
Make an Instagram account for your cleaning service.
Since Instagram is all pictures it would be a great growth loop to add to your marketing tools.
Adding pictures of past work with some information, then tagging that company (if they have an Instagram) will get them to like it (co-signing your work). Once you do this a couple of times and people start looking at your account this will give them the push they need to ask for a quote.
Good reviews are always worth asking for because they can turn into more work without doing any marketing.
Do good work. Get a good review. Sell that story infinitely.
Check out the whole list of ways to promote your cleaning service 👉 here.
💬FAQs
Question:
Responses:
Thoughts:
A lot of our guys have been with our company for decades.
But most of them are not suitable for a supervisor position. This is either due to them just not feeling comfortable with that type of responsibility or us not being comfortable with them having that kind of responsibility.
Some people just have that leader quality and you can tell upon first meeting them and others need to be molded into a supervisor.
If I were in this type of position I would manage the contract until I found a suitable supervisor. I would use a job board website like Indeed to post an awesome job ad with a nice hourly rate and mention the opportunity to be promoted to a higher position beyond this one.
The listing would include:
A good description
Clear responsibilities/requirements
Company Culture
Here is a post I did on finding better employees with better job listings.
In the post, there is a comparison of a bad job listing we posted in the past and a good one. Here are the results👇.
With the good job listing, we got almost double the clicks with 27.7% fewer impressions (number of times the job was shown).
Which resulted in a 14.9% click-through rate (8.7% higher than the bad listing).
It gets better.
With more clicks per impression, the cost per apply is $1.40 less than the bad job listing.
As well as the cost per click, which is 32 cents less than the bad listing’s.
💎Gem
How To Start A Commercial Cleaning Service In 5 Steps (2020)
I wrote this article a couple of months back.
A lot of people seemed to like it and find it helpful, so I thought I would pass it on to all my subscribers.
Here are the takeaways:
💵Step One: Who's got your money? (Pick your niche)
🚧Step Two: Setting Things Up
🔒Step Three: Covering your ass...sets
👀Step Four: Finding cleaning contracts
🤝Step Five: Hiring cleaning employees
Check out the full detailed post 👉 here.
💪Motivation
Investor Bill Ackman on the link between success and failure:
"I’ve always had the view that how successful you are is really a function of how you deal with failure. If you deal with failure well and you persist, you have a high probability of being successful."
Keep going.
Keep growing.
🙌Upcoming Opportunities
With every new weekly CleanWork Report comes a new set of upcoming opportunities.
To make the actual CleanWork Report newsletter not so lengthy, the upcoming opportunities are in a separate post here
That’s it for this week’s CleanWork Report.
Thanks for reading.
If you don’t want to miss out on the next CleanWork Report be sure to subscribe.
Also, be sure to join the Janitorial Service Community x CleanWork Facebook group. There’s a lot of good information in the group that doesn’t make it to the CleanWork Reports.
Follow the CleanWork Instagram page for more visual designs and motivation.
Best,
Jerome
P.S.
CleanWork is a web app for your cleaning contracts/customers. It manages all your past present and future opportunities in one place.